Metallica band members thank Save The Waves supporters for their generosity in helping Chilean victims of the tsunami and earthquake:
You can also watch the video on YouTube.
Monday, March 22, 2010
Monday, March 1, 2010
Chile Earthquake Aid This Week!

Help Earthquake Victims & Donate Now:
> www.savethewaves.org
CHILE EARTHQUAKE UPDATE:
SAVE THE WAVES PARTNERING WITH WAVES FOR WATER TO PROVIDE HUMANITARIAN RELIEF
HELP CHILE NOW:
www.savethewaves.org
A massive earthquake and tsunami hit Chile this weekend. The earthquake epicenter was just 5km from Save The Waves Coalition's Maule Itata Coastkeeper office and is where Save The Waves' environmental advocacy efforts are focused. The earthquake and tidal wave damage to the area where Save The Waves works is devastating. Friends, colleagues and neighbors in coastal Chile need everyone’s help now more than ever before. The destruction to infrastructure is severe, and includes massive damage to structures, drinking water systems, power, transportation, and communication. This means that aid and relief in the next few weeks will be crucial to help save lives.
Because Save The Waves Coalition's ongoing environmental work is in the exact same area as the disaster, the organization is uniquely positioned to help direct humanitarian relief efforts in the region. Save The Waves is organizing a focused relief effort to this hardest hit region of Chile, including a humanitarian aid trip this week with a team that includes doctors, medics, and other relief workers. The organization is now accepting donations to support travel to the region to distribute water filters, medical treatment and supplies, local relief supplies, and camping gear to the affected coastal areas.
The primary focus of the mission will be to help provide clean drinking water to the hundreds of thousands of Chileans who are currently without water. Save The Waves is partnering with Waves for Water (http://www.wavesforwater.org) to distribute water filters for clean drinking water, and hopes to get up to 1,000 filters – enough for 10,000 people to get clean water – distributed in coastal Chile during the first week, with much more to follow. Waves for Water has extensive experience in providing clean water for disaster relief, and successfully distributed over 4,000 water filter systems to Haiti in the wake of the recent earthquake there, providing clean drinking water for up to 40,000 people.
Patagonia Inc, the outdoor apparel company, has stepped up and provided significant support for this initiative, and has been rallying others to join the cause.
All donations to Save The Waves for Chile earthquake relief will go directly to humanitarian work on the ground in the devastated regions near the quake and tsunami epicenter. Humanitarian aid efforts will be focused in the more rural coastal areas, between the major cities, where help and aid will generally be less available. Since Save The Waves is a small and nimble organization with years of experience in coastal Chile, support for this effort will be extremely effective, with no bureaucratic filters, no delays, just pure aid for the coastal communities that are in dire need. Donate and learn more at the link below.
PLEASE DONATE & HELP SAVE THE WAVES EARTHQUAKE RELIEF IN CHILE:
* www.savethewaves.org *
* Chile Relief & Media Contact:
Josh Berry
josh@savethewaves.org
Tel. 415-578-8388
Above photo courtesy latercera.com
Wednesday, February 17, 2010
International Conference on the Protection of Waves
First International Symposium on the Protection of Waves as a Natural, Economic & Sports Resource
Save The Waves Coalition is proud to announce its participation in the First International Conference on the Protection of Waves to be held next week in the Canary Islands. Save The Waves Coalition's environmental director Josh Berry will be presenting to an international audience of students, faculty, professionals and coastal experts at the University of La Laguna in Tenerife, Canary Islands, Spain.
The conference aims to explore and promote the environmental, economic and recreational value of waves as a natural resource. Waves and their surrounding culture and environment hold great significance for the environment and for coastal communities. Waves as a natural resource exist in all coastal areas, yet waves are largely overlooked in coastal planning, community development, environmental awareness and the political process. The surf zone is also a focal point of diverse marine flora and fauna and waves have an important economic dimension that is increasingly becoming apparent through economic studies and the growing popularity of coastal communities.
Waves are the backbone of sport and leisure activities such as surfing, windsurfing, and other popular ocean pursuits. Yet waves are also constantly at risk of destruction or damage from development, pollution, erosion, climate change and other threats. This conference will promote and explore the benefits of waves and their importance to humanity.
Presented by: Spanish Surfing Federation, Canary Islands Surfing Federation and the National Sports Council
Organized by: Ángel Lobo Rodrigo and Tony Butt
With the support of: School of Law at University of La Laguna, Tenerife, Spain
More Information: www.fesurf.net and www.fcsurf.es
Location: Aula Magna, Faculty of Law, Universidad de La Laguna, Tenerife, Canary Islands
Dates: February 25 & 26, 2010
Languages: Spanish and English
Speakers:
− Tony Butt. PhD Physical Oceanography, University of Plymouth
− Dr. Angel Lobo Rodrigo. Lecturer in Administrative Law, University of La Laguna
− Josh Berry. Environmental Director, Save The Waves Coalition
− Jaime Saavedra Rodríguez. Economist and Consultant
− Ana González Pérez. Professor of Financial Economics and Accounting, University of La Laguna
− Marcel Bonnet Escuela. Professor of Institutional Economics, Statistical Economics and Econometrics, University of La Laguna
− Xavier Pascual Lorente. Road, Canal & Ports Engineer; Head of Engineering and Architecture at Sener Consultants Spain
− Jorge Núñez Fraga. Professor of Zoology, University of La Laguna
− Antidia Citores. Lawyer specialized in European and International Issues, University of Pau and Pays de L’Adour, France
Conference Objectives:
− Understand the physical mechanisms behind the generation, propagation and breaking of ocean waves for surfing
− Understand the natural environment within which coastal ocean waves exist
− Become familiar with legal methods that can be used to protect the waves
− Understand the impact of coastal ocean waves on the local economy
− Study ways of intervening in the coastal environment without destroying waves
− Understand the economic importance of coastal ocean waves for energy and tourism
Conference Schedule:
February 25, 2010:
- Waves as a Natural Resource
- Wave Generation, Propagation and Breaking
By Tony Butt, Physical Oceanographer
- Marine Ecosystems and Waves
By Jorge Núñez Fraga, Reader in Zoology
-The Coastline and Waves
By Tony Butt, Physical Oceanographer
- Waves as an Economic, Sports and Social Resource
- The Sea as a Source of Energy
By Ana González Pérez, Professor of Financial Economics and Accounting
- Practical Examples of the Importance of Waves as Recreational, Economic and Natural Resources
By Josh Berry, Environmental Director, Save the Waves Coalition
February 26, 2010:
- Tourism & Waves
By Jaime Saavedra Rodríguez, Economist and Consultant
- The Surf Industry
By Marcel Bonnet, Professor of Institutional Economics, Statistical Economics and Econometrics
- Legal Protection of Waves
By Angel Lobo Rodrigo, Lecturer in Administrative Law.
- Classification of Waves as Entities of Worldwide Historic and Cultural Heritage (Europe and UNESCO)
By Antidia Citores, European and International Lawyer.
- Sustainable Coastal Intervention
- Practical Examples of Sustainable Coastal Intervention
By Xavier Pascual Lorente, Civil Engineer
* Closing Round table: Towards a Policy of Sustainable and Respectful Coastal Intervention
-Ángel Lobo Rodrigo (Chair)
-Tony Butt
-Josh Berry
-Antidia Citores
-Representative of the Coastal Planning Department
-Representative of the Canary Islands Government
For a complete conference schedule, click here.
Save The Waves Coalition is proud to announce its participation in the First International Conference on the Protection of Waves to be held next week in the Canary Islands. Save The Waves Coalition's environmental director Josh Berry will be presenting to an international audience of students, faculty, professionals and coastal experts at the University of La Laguna in Tenerife, Canary Islands, Spain.
The conference aims to explore and promote the environmental, economic and recreational value of waves as a natural resource. Waves and their surrounding culture and environment hold great significance for the environment and for coastal communities. Waves as a natural resource exist in all coastal areas, yet waves are largely overlooked in coastal planning, community development, environmental awareness and the political process. The surf zone is also a focal point of diverse marine flora and fauna and waves have an important economic dimension that is increasingly becoming apparent through economic studies and the growing popularity of coastal communities. Waves are the backbone of sport and leisure activities such as surfing, windsurfing, and other popular ocean pursuits. Yet waves are also constantly at risk of destruction or damage from development, pollution, erosion, climate change and other threats. This conference will promote and explore the benefits of waves and their importance to humanity.
Presented by: Spanish Surfing Federation, Canary Islands Surfing Federation and the National Sports Council
Organized by: Ángel Lobo Rodrigo and Tony Butt
With the support of: School of Law at University of La Laguna, Tenerife, Spain
More Information: www.fesurf.net and www.fcsurf.es
Location: Aula Magna, Faculty of Law, Universidad de La Laguna, Tenerife, Canary Islands
Dates: February 25 & 26, 2010
Languages: Spanish and English
Speakers:
− Tony Butt. PhD Physical Oceanography, University of Plymouth
− Dr. Angel Lobo Rodrigo. Lecturer in Administrative Law, University of La Laguna
− Josh Berry. Environmental Director, Save The Waves Coalition
− Jaime Saavedra Rodríguez. Economist and Consultant
− Ana González Pérez. Professor of Financial Economics and Accounting, University of La Laguna
− Marcel Bonnet Escuela. Professor of Institutional Economics, Statistical Economics and Econometrics, University of La Laguna
− Xavier Pascual Lorente. Road, Canal & Ports Engineer; Head of Engineering and Architecture at Sener Consultants Spain
− Jorge Núñez Fraga. Professor of Zoology, University of La Laguna
− Antidia Citores. Lawyer specialized in European and International Issues, University of Pau and Pays de L’Adour, France
Conference Objectives:
− Understand the physical mechanisms behind the generation, propagation and breaking of ocean waves for surfing
− Understand the natural environment within which coastal ocean waves exist
− Become familiar with legal methods that can be used to protect the waves
− Understand the impact of coastal ocean waves on the local economy
− Study ways of intervening in the coastal environment without destroying waves
− Understand the economic importance of coastal ocean waves for energy and tourism
Conference Schedule:
February 25, 2010:
- Waves as a Natural Resource
- Wave Generation, Propagation and Breaking
By Tony Butt, Physical Oceanographer
- Marine Ecosystems and Waves
By Jorge Núñez Fraga, Reader in Zoology
-The Coastline and Waves
By Tony Butt, Physical Oceanographer
- Waves as an Economic, Sports and Social Resource
- The Sea as a Source of Energy
By Ana González Pérez, Professor of Financial Economics and Accounting
- Practical Examples of the Importance of Waves as Recreational, Economic and Natural Resources
By Josh Berry, Environmental Director, Save the Waves Coalition
February 26, 2010:
- Tourism & Waves
By Jaime Saavedra Rodríguez, Economist and Consultant
- The Surf Industry
By Marcel Bonnet, Professor of Institutional Economics, Statistical Economics and Econometrics
- Legal Protection of Waves
By Angel Lobo Rodrigo, Lecturer in Administrative Law.
- Classification of Waves as Entities of Worldwide Historic and Cultural Heritage (Europe and UNESCO)
By Antidia Citores, European and International Lawyer.
- Sustainable Coastal Intervention
- Practical Examples of Sustainable Coastal Intervention
By Xavier Pascual Lorente, Civil Engineer
* Closing Round table: Towards a Policy of Sustainable and Respectful Coastal Intervention
-Ángel Lobo Rodrigo (Chair)
-Tony Butt
-Josh Berry
-Antidia Citores
-Representative of the Coastal Planning Department
-Representative of the Canary Islands Government
For a complete conference schedule, click here.
Friday, February 12, 2010
Save The Waves Releases “Surfonomics” Study at Mavericks Contest
Complete study now available – $24 million per year in economic value at the fabled break:

February 12, 2010, Half Moon Bay, CA – Save The Waves Coalition announced it has completed its second “Surfonomics” study, a measure of the economic value of the world-famous big-wave break at Mavericks in Half Moon Bay, California. The study found that the surfing site and area has an estimated economic value to visitors of nearly $24 million per year, based on approximately 420,000 annual visitors.
“Mavericks is an iconic, world-renowned surf break that’s truly unique,” said Save The Waves executive director Dean LaTourrette. “This study provides evidence of not just its environmental value, but of its economic value as well. This further reinforces the notion that it and other special coastal areas around the world need and deserve to be protected.” The study, which includes an economic value report as well as an analysis on the value of the break from an ecotourism perspective, will be available beginning on Saturday, February 13th, 2010 at the Mavericks Surf Contest.
The study combined the economic value visitors place on the wave with intrinsic or cultural values of a coastal location with a world-class wave such as Mavericks. An important goal of the project was to build a model that can inform decision makers in coastal communities with important waves around the world. While prior studies of the value of waves have focused on the economic impacts of a contest or industry to local economies, this study looked at the benefits that surfing provides to surfers and observers by focusing on the value they place on the Mavericks wave through what they give up to experience it, as well as their qualitative comments.
The combined study, entitled “The Value of a Wave: An Analysis of the Mavericks Region and the Mavericks Wave from an Ecotourism Perspective,” was conducted by University of Hawaii Economic Research Organization, in partnership with the Center for Responsible Travel at Stanford University, under the guidance of Save The Waves Coalition.
The complete study is available just in time for the 2009/2010 Mavericks Surf Contest, which has been called on Saturday, February 13, 2010, at Mavericks Beach. Save The Waves is an environmental partner for the contest and will have a booth at the event, as well as more detail on the study.
Summary of Key Findings:
1) The wave at Mavericks has an estimated minimum economic value to visitors of $23.9 million per year. *
2) The average visitor is willing to pay a minimum of $56.70 per trip to the Mavericks surf area.
3) Surfers visit the area nearly five times more often than non-surfers and thus accrue more value from the area.
4) The study did not include the Mavericks Surf Contest, which has drawn anywhere from 10,000 to 50,000 people to the area on contest day, and thus results in additional economic value to visitors each year.
5) Almost 90% of the respondents labeled surfing an ecotourism activity, and thus important to the cultural and environmental health of the community. Respondents believed that Mavericks helped to positively define the Half Moon Bay area.
* Based on estimated visitation levels of 421,431 per year
____________________________________
> Click here for more information about Surfonomics.
> Click here for more info about the Mavericks Surf Contest.

Photos: Mavericks - Large & In Charge! Both photos by Will Henry.

February 12, 2010, Half Moon Bay, CA – Save The Waves Coalition announced it has completed its second “Surfonomics” study, a measure of the economic value of the world-famous big-wave break at Mavericks in Half Moon Bay, California. The study found that the surfing site and area has an estimated economic value to visitors of nearly $24 million per year, based on approximately 420,000 annual visitors.
“Mavericks is an iconic, world-renowned surf break that’s truly unique,” said Save The Waves executive director Dean LaTourrette. “This study provides evidence of not just its environmental value, but of its economic value as well. This further reinforces the notion that it and other special coastal areas around the world need and deserve to be protected.” The study, which includes an economic value report as well as an analysis on the value of the break from an ecotourism perspective, will be available beginning on Saturday, February 13th, 2010 at the Mavericks Surf Contest.
The study combined the economic value visitors place on the wave with intrinsic or cultural values of a coastal location with a world-class wave such as Mavericks. An important goal of the project was to build a model that can inform decision makers in coastal communities with important waves around the world. While prior studies of the value of waves have focused on the economic impacts of a contest or industry to local economies, this study looked at the benefits that surfing provides to surfers and observers by focusing on the value they place on the Mavericks wave through what they give up to experience it, as well as their qualitative comments.
The combined study, entitled “The Value of a Wave: An Analysis of the Mavericks Region and the Mavericks Wave from an Ecotourism Perspective,” was conducted by University of Hawaii Economic Research Organization, in partnership with the Center for Responsible Travel at Stanford University, under the guidance of Save The Waves Coalition.
The complete study is available just in time for the 2009/2010 Mavericks Surf Contest, which has been called on Saturday, February 13, 2010, at Mavericks Beach. Save The Waves is an environmental partner for the contest and will have a booth at the event, as well as more detail on the study.
Summary of Key Findings:
1) The wave at Mavericks has an estimated minimum economic value to visitors of $23.9 million per year. *
2) The average visitor is willing to pay a minimum of $56.70 per trip to the Mavericks surf area.
3) Surfers visit the area nearly five times more often than non-surfers and thus accrue more value from the area.
4) The study did not include the Mavericks Surf Contest, which has drawn anywhere from 10,000 to 50,000 people to the area on contest day, and thus results in additional economic value to visitors each year.
5) Almost 90% of the respondents labeled surfing an ecotourism activity, and thus important to the cultural and environmental health of the community. Respondents believed that Mavericks helped to positively define the Half Moon Bay area.
* Based on estimated visitation levels of 421,431 per year
____________________________________
> Click here for more information about Surfonomics.
> Click here for more info about the Mavericks Surf Contest.

Photos: Mavericks - Large & In Charge! Both photos by Will Henry.
Wednesday, February 3, 2010
Saving Sloat from San Francisco Bureaucrats

The beach at South Sloat on SF's Ocean Beach is littered with giant boulders, chunks of cement and asphalt, and brick construction debris placed there to "protect" the eroding sand bluffs and city infrastructure. The City's Dept of Public Works has, since 2003, ignored community task force guidelines to stop throwing rocks at the ocean.
Boulders and other artificial hard structures are proven to worsen long-term coastal erosion. Scouring of sandy beaches is intensified by the placement of hard structures on the beach. Read here our recommendations to protect this area and restore it to a natural setting free of extreme erosion, crumbling infrastructure, and the aforementioned junk.
This week we won a compromise victory of sorts by getting the DPW to use less rock armoring and to listen to our argument for implementing long-term solutions.
The southern Sloat area is GGNRA (Golden Gate National Recreation Area) property, which means it's a national park. Why are we allowing the City to dump construction waste and other artificial structures in a national park? If you travel less than 1 mile north on this same beach, you'll find a beautiful, long stretch of sandy dunes, flourishing native coastal vegetation, and thriving habitat for a threatened bird, the Western Snowy Plover. All strictly managed and protected by the GGNRA. No erosion nor hard structures trashing the dunes. Residents and tourists stroll on the beach, fly kites, walk their dogs and sunbathe (if it's not foggy).Why isn't southern Sloat being restored to similar circumstances?
This is a problem of local government's neglect, inertia and inaction that will only be exacerbated by rising sea levels. An outdated wastewater tunnel and a misplaced roadway are the City's excuse to continue throwing rocks at the sea without implementing the very clearly marked long-term solution. Save Sloat! Write our SF City Supervisors by clicking here for this excellent petition by Surfrider. I am working with SF artist Travis Weller to produce a pretty image for the "Save Sloat!" campaign. Stay tuned.
* Click here to read detailed history & background info about this environmental issue.
* Click here for the petition to Save Sloat!
This isn't a beach, it's a junkyard for the City's construction waste:

The wave we aim to save from the City's Slaves:
Monday, January 4, 2010
Happy New Year

Save The Waves wishes you an epic 2010 full of great surfing, clean coastlines, protected ocean waters and the inspiration to protect all of the surf spots you love!
* Click here for an update on the great programs and campaigns we were busy with in 2009, and for what to look forward to from Save The Waves during this new year.
Monday, November 2, 2009
STW Film Festival: List of Raffle Items
You can win these epic raffle prizes on November 13 at Save The Waves Film Festival:
* Las Olas Hand Shaped Fish Surfboard: size 6'2"
>surfboard photo here
* Patagonia Wetsuit: brand new, you choose the size!
* The North Face jacket
* Patagonia backpack & Patagonia fleece jacket
* Framed art by Travis Weller
>www.travisweller.com
* Art by Chivo
>see Chivo's art at mybrowncoat.com
* Jack Johnson signed CDs and DVDs
* a custom framed, signed & numbered limited-edition film festival screen printed poster!
* "The Cove" limited edition T-shirts
* a Mavericks surf contest jersey signed by 2008 contest winner Greg Long
* stay tuned for more surprise raffle items!
Get your admission tickets & more info here: www.savethewaves.org/filmfestival
RAFFLE TICKETS WILL ONLY BE SOLD AT THE EVENT ON NOVEMBER 13
* Las Olas Hand Shaped Fish Surfboard: size 6'2"
>surfboard photo here
* Patagonia Wetsuit: brand new, you choose the size!
* The North Face jacket
* Patagonia backpack & Patagonia fleece jacket
* Framed art by Travis Weller
>www.travisweller.com
* Art by Chivo
>see Chivo's art at mybrowncoat.com
* Jack Johnson signed CDs and DVDs
* a custom framed, signed & numbered limited-edition film festival screen printed poster!
* "The Cove" limited edition T-shirts
* a Mavericks surf contest jersey signed by 2008 contest winner Greg Long
* stay tuned for more surprise raffle items!
Get your admission tickets & more info here: www.savethewaves.org/filmfestival
RAFFLE TICKETS WILL ONLY BE SOLD AT THE EVENT ON NOVEMBER 13
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